{"id":23346,"date":"2026-06-22T15:14:07","date_gmt":"2026-06-22T12:14:07","guid":{"rendered":"https:\/\/trialoog.taltech.ee\/?p=23346"},"modified":"2026-06-22T15:14:07","modified_gmt":"2026-06-22T12:14:07","slug":"a-whatsapp-based-startup-born-at-taltech-is-helping-older-adults-take-their-medication","status":"publish","type":"post","link":"https:\/\/trialoog.taltech.ee\/en\/a-whatsapp-based-startup-born-at-taltech-is-helping-older-adults-take-their-medication\/","title":{"rendered":"A WhatsApp-based startup born at TalTech is helping older adults take their medication"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Joonas Parre entered TalTech\u2019s Igniter programme with a blank page. No idea, no team, no company. A few months later, he was helping build Vivia \u2013 a WhatsApp-based healthtech startup designed to remind older adults to take their medicine, reduce loneliness and give families peace of mind.<\/p>\n","protected":false},"author":4,"featured_media":23348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[250],"tags":[397,402,684],"class_list":["post-23346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-innovation","tag-spin-off","tag-startups"],"acf":{"postbuilder":[{"acf_fc_layout":"text","type":"text","text":"What happens when a student joins an entrepreneurship programme without an idea or a team, but leaves with a functioning startup?\r\n\r\nFor TalTech student Joonas Parre, this became a reality. Within a few months, an idea born in the Igniter programme grew into Vivia \u2013 a solution that helps older adults take their medication on time, offers an AI-powered companion and gives family members an overview of how their loved one is doing.\r\n\r\nIn just a short time, the team has reached its first users in Mexico, built a working prototype and attracted interest from both care institutions and local municipalities.\r\n

It all started with Igniter<\/h4>\r\nThe idea was brought to the table by one of the co-founders, Alondra Lopez, who had worked for years as a physician in Mexico and as a caregiver in Ireland. Through her work, she repeatedly saw how difficult it can be for people with chronic illnesses to manage their medication consistently \u2013 and how much responsibility this places on family members.\r\n\r\n\u201cShe had seen this problem repeatedly in her work, and that\u2019s where we started moving forward,\u201d said Parre.\r\n\r\nTo understand whether the problem was widespread, the team decided to ask people directly.\r\n\r\n\u201cOur very first Facebook post received responses from more than 200 people who said this was a problem they deal with in their daily lives.\u201d\r\n\r\nThis confirmed that there was a genuine need for such a solution.\r\n\r\nToday, the team has three co-founders: Lopez brings medical expertise, Nane Hovhannisyan contributes product development experience and Parre is responsible for business development, sales and marketing. A software developer has also recently joined the team.\r\n
\r\n

\u201cOur very first Facebook post received responses from more than 200 people who said this was a problem they deal with in their daily lives.\u201d<\/p>\r\n<\/blockquote>","image":null,"align":""},{"acf_fc_layout":"image","image":23350},{"acf_fc_layout":"text","type":"text","text":"

An AI companion in your pocket<\/h4>\r\nVivia connects older adults, their family members and, when needed, caregivers within a single system. The solution operates through WhatsApp, the most widely used communication platform in Latin America.\r\n\r\nUsers receive medication reminders and can respond by confirming whether they have taken their medicine or would like another reminder later.\r\n\r\n\u201cThey don\u2019t have to download a new application or learn something new. Everything happens in an environment they already use,\u201d explained the student entrepreneur.\r\n\r\nFamily members and caregivers can access a separate dashboard showing when medication was taken, whether any doses were missed and how the user is doing.\r\n\r\nUsers can also interact with an AI companion. Its purpose is not to provide medical advice, but to offer companionship, answer simple questions and help reduce feelings of loneliness.\r\n\r\nAlthough the solution was originally designed for older adults, the team has discovered that younger users can benefit from it as well.\r\n\r\n\u201cOne of our friends, who is in their twenties, wanted to try the solution too and said it was extremely helpful for remembering to take medication.\u201d\r\n
\r\n

\u201cThey don\u2019t have to download a new application or learn something new. Everything happens in an environment they already use.\u201d<\/p>\r\n<\/blockquote>","image":null,"align":""},{"acf_fc_layout":"image","image":23352},{"acf_fc_layout":"text","type":"text","text":"

The first signs of market interest<\/h4>\r\nOne of the most important milestones came when a municipal organisation responsible for care services in Mexico approached the team on its own initiative.\r\n\r\nThe organisation was interested in adapting the solution for a larger user base and deploying it across an entire organisation, rather than only within individual households.\r\n\r\nInterest has also emerged in Estonia. A recent meeting with Pihlakodu confirmed that there is a need for such solutions locally as well. Once the voice assistant is completed, the team hopes to launch its first pilot projects.\r\n\r\nAccording to Parre, the voice-based solution is particularly important because many potential users in Estonia do not use smartphones or messaging applications.\r\n\r\nFive years from now, the team hopes to see Vivia used by as many families and care institutions as possible. However, they do not see user numbers as the most important measure of success.\r\n\r\n\u201cThe biggest win is when people tell us that our solution helped them. If we see that we can reduce problems caused by incorrect medication use, that alone would have a significant impact.\u201d\r\n

Building a startup as a student<\/h4>\r\nAccording to Parre, the most difficult part of building a company is managing time.\r\n\r\n\u201cMy calendar is planned down to the minute. You can do everything, but you have to decide what matters more at a given moment \u2013 building the company or striving for a perfect academic record.\u201d\r\n\r\nHe became involved in entrepreneurship during his very first weeks at TalTech. While he initially had to learn the fundamentals of the startup world, theory soon turned into practice.\r\n\r\nTalTech\u2019s entrepreneurship programmes played an important role along the way. Igniter helped the team understand the importance of validating whether people genuinely need a solution before building it. TalTech Student Ventures, in turn, provided the first funding, mentorship and valuable connections.\r\n\r\nAccording to Parre, there is no point waiting for the perfect moment.\r\n\r\n\u201cStart now. Talk to people and find out whether anyone actually needs your solution. The most valuable lessons come from taking action.\u201d\r\n
\r\n

\u201cStart now. Talk to people and find out whether anyone actually needs your solution. The most valuable lessons come from taking action.\u201d<\/p>\r\n<\/blockquote>","image":null,"align":""}],"related_authors":[{"author":22542,"position":"Expert at TalTech\u2019s Entrepreneurship Department"}]},"yoast_head":"\nA WhatsApp-based startup born at TalTech is helping older adults take their medication - Trialoog<\/title>\n<meta name=\"description\" content=\"TalTech student Joonas Parre joined Igniter without an idea and helped build Vivia, a healthtech startup supporting older adults.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trialoog.taltech.ee\/en\/a-whatsapp-based-startup-born-at-taltech-is-helping-older-adults-take-their-medication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A WhatsApp-based startup born at TalTech is helping older adults take their medication - 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