{"id":10579,"date":"2025-02-13T12:54:26","date_gmt":"2025-02-13T10:54:26","guid":{"rendered":"https:\/\/trialoog.taltech.ee\/?p=10579"},"modified":"2025-02-13T12:58:25","modified_gmt":"2025-02-13T10:58:25","slug":"reporting-sustainability-a-duty-or-a-strategy","status":"publish","type":"post","link":"https:\/\/trialoog.taltech.ee\/en\/reporting-sustainability-a-duty-or-a-strategy\/","title":{"rendered":"Reporting sustainability: a duty or a strategy?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

The European Union\u2019s new Corporate Sustainability Reporting Directive (CSRD) has sparked mixed reactions among entrepreneurs \u2013 is it a necessary tool promoting transparency and responsible management, or just another bureaucratic burden? Estonian business leaders and experts discussed this topic at the Economic Vision Conference organized by TalTech, focusing on the practical value, challenges, and opportunities of sustainability reporting. <\/p>\n","protected":false},"author":8,"featured_media":10195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[252],"tags":[407,408,398],"class_list":["post-10579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society","tag-environment","tag-green-transition","tag-sustainability"],"acf":{"postbuilder":[{"acf_fc_layout":"text","type":"text","text":"At the panel discussion, insights came from Olavi Lepp, CEO of Swedbank Estonia; Riin Savi, TalTech board member and ESG lead at private equity fund BaltCap; Merle Ojasoo, associate professor at TalTech\u2019s Department of Business Administration; and Laivi Laidroo, associate professor at TalTech\u2019s Department of Economic Analysis and Finance.\r\n

ESG \u2013 not just a trend, but business ethics<\/h4>\r\nPanelists agreed that sustainability is more than just a passing trend. Merle Ojasoo noted that while ESG has become a buzzword in the last 5\u20137 years, it is not new. \u201cESG is nothing more than good old business ethics,\u201d she remarked.\r\n\r\nRiin Savi pointed out that the financial sector has been considering ESG for decades: \u201cAt some point, it became overhyped, but now it seems like the excess air is coming out.\u201d From a business perspective, she emphasized that ESG enhances competitiveness, ensures long-term profitability, and raises awareness of corporate impact.\r\n\r\nOlavi Lepp stressed the importance of balance: \u201cFor me, sustainability is about balancing environmental, social, and other aspects.\u201d He also highlighted that sustainability reporting is only valuable if it drives decision-making: \u201cThere\u2019s no point in reporting just for the sake of it.\u201d For example, he explained how Swedbank integrates ESG reports into its credit and investment processes, influencing decisions and channeling resources into more sustainable projects.\r\n

Laivi Laidroo added that companies should internalize ESG reporting and align it with their strategy: \u201cEven when reporting is mandatory, businesses should maximize its value to help achieve their goals.\u201d<\/p>\r\n\r\n

\r\n

\"There\u2019s no point in reporting just for the sake of it.\"<\/p>\r\n<\/blockquote>","image":null,"align":""},{"acf_fc_layout":"image","image":10197},{"acf_fc_layout":"text","type":"text","text":"

Measure what can truly be changed<\/h4>\r\nRiin Savi highlighted the complexity of ESG reporting \u2013 various investors and stakeholders demand structured data, increasing administrative burdens and raising the question of whether it all creates real value.\r\n\r\nA key issue is the lack of transparency \u2013 who benefits from the collected and reported data? \"We often ask ourselves, why are we doing this?\" Savi remarked.\r\n\r\nOlavi Lepp emphasized the need for balance, focusing on material reporting aspects and providing feedback to regulators to ensure that rules remain practical. \"It is crucial to balance detailed reporting and actual benefits,\" he noted. Selecting the wrong indicators can reduce motivation if employees and management don't see a way to influence the results.\r\n
\r\n

\"It is crucial to balance detailed reporting and actual benefits.\"<\/p>\r\n<\/blockquote>\r\nLaivi Laidroo pointed out that most ESG metrics used in corporate management focus on short-term results, which can distort the accurate picture of a company's sustainability efforts. If metrics fail to reflect long-term impact, structural changes in ESG often go unnoticed.\r\n\r\nMerle Ojasoo added that the effectiveness of ESG goals depends on balance in corporate leadership. If targets are too ambitious or unrealistic, they may lead to unethical or corrupt practices, where dishonest measures are used to meet imposed goals.","image":null,"align":""},{"acf_fc_layout":"image","image":10199},{"acf_fc_layout":"text","type":"text","text":"

ESG: a barrier or an opportunity?<\/h4>\r\nThe global context also emerged as a key discussion point. For example, the American companies largely followed investors' ESG requirements a few years ago, but attitudes are now shifting.\r\n\r\nOlavi Lepp noted: \"More and more US companies are saying that if investors don't like their environmental footprint, they'll simply look elsewhere \u2013 because there's no shortage of money in the world.\"\r\n
\r\n

\"More and more US companies are saying that if investors don't like their environmental footprint, they'll simply look elsewhere \u2013 because there's no shortage of money in the world.\"<\/p>\r\n<\/blockquote>\r\nThe US has realized that investors are always willing to fund companies with less stringent ESG requirements. In China and other regions, regulatory pressure for ESG compliance is more lenient, making it easier to secure investments that don't necessarily meet strict sustainability criteria. While this shift hasn't fully reached Europe yet, Lepp suggested it may only be a matter of time.\r\n\r\nMerle Ojasoo sees education and awareness as part of the solution: \"The younger generation increasingly demands actions that ensure a safe and clean environment for their future.\"\r\n\r\nRiin Savi emphasized that companies must assess and actively manage their impact but questioned whether EU regulations support this process. \"The more we discuss and raise awareness about ESG reporting, the better we can find a common language and avoid resistance. More importantly, this discussion allows us to see ESG as an obligation and as part of value creation \u2013 enhancing corporate sustainability and competitiveness.\"","image":null,"align":""},{"acf_fc_layout":"image","image":10201},{"acf_fc_layout":"text","type":"text","text":"

Reporting that truly supports sustainable change<\/h4>\r\nThe panel concluded that ESG reporting is here to stay. While businesses may initially see it as a burden, it enhances transparency and improves management practices in the long run.\r\n\r\nMerle Ojasoo emphasized that ESG reporting should not be an end in itself \u2013 it must reflect actual actions and changes within companies. The evolution of regulations and automation in reporting could make the process smoother and reduce administrative burdens.\r\n\r\nUltimately, the true impact of sustainability reporting depends on how healthy companies integrate it into their strategies and whether regulations support real change rather than just adding bureaucratic complexity. Time will tell whether ESG reporting becomes a powerful management tool or remains a formality.","image":null,"align":""}],"related_authors":[{"author":10492,"position":"Editor"}]},"yoast_head":"\nReporting sustainability: a duty or a strategy? - Trialoog<\/title>\n<meta name=\"description\" content=\"The EU's new sustainability reporting directive raises questions\u2014transparency boost or bureaucratic burden?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trialoog.taltech.ee\/en\/reporting-sustainability-a-duty-or-a-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporting sustainability: a duty or a strategy? - Trialoog\" \/>\n<meta property=\"og:description\" content=\"The EU's new sustainability reporting directive raises questions\u2014transparency boost or bureaucratic burden?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trialoog.taltech.ee\/en\/reporting-sustainability-a-duty-or-a-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Trialoog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61555592234506\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T10:54:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T10:58:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trialoog.taltech.ee\/wp-content\/uploads\/2025\/02\/KU_0886-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eveliis Vaaks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eveliis Vaaks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/reporting-sustainability-a-duty-or-a-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/reporting-sustainability-a-duty-or-a-strategy\\\/\"},\"author\":{\"name\":\"Eveliis Vaaks\",\"@id\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/#\\\/schema\\\/person\\\/298421563bc6fa08635ee92967fbee05\"},\"headline\":\"Reporting sustainability: a duty or a strategy?\",\"datePublished\":\"2025-02-13T10:54:26+00:00\",\"dateModified\":\"2025-02-13T10:58:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/reporting-sustainability-a-duty-or-a-strategy\\\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/reporting-sustainability-a-duty-or-a-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trialoog.taltech.ee\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KU_0886-scaled.jpg\",\"keywords\":[\"environment\",\"green transition\",\"sustainability\"],\"articleSection\":[\"Society\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/reporting-sustainability-a-duty-or-a-strategy\\\/\",\"url\":\"https:\\\/\\\/trialoog.taltech.ee\\\/en\\\/reporting-sustainability-a-duty-or-a-strategy\\\/\",\"name\":\"Reporting sustainability: a duty or a strategy? 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