workforce

Raid believes that the competitive advantage of Estonian companies lies in their flexibility and ability to operate with small production volumes. Since achieving large-scale production is challenging, local companies focus on smart solutions and adaptability to reduce input costs and maintain competitiveness. Photo: Hoob OÜ
Business
12.05.2025
Founder of an automation company: A robotic arm doesn’t lay off people
Priit Raid, a TalTech alumnus and the founder and CEO of Hoob OÜ, a company providing automation solutions, believes that automation and robotics do not leave people without jobs but rather allow them to focus on more valuable tasks. He established his company specifically to help the industry stay competitive through the automation of production processes.